EP 85: Meghan Lynch and Branding it Forward
The CEO of Six Point Creative, Meghan Lynch has transformed from “accidental” business owner to intentional and growth-focused entrepreneur. Meghan shares her strategies for growth and how honing those strategies has helped transform her own company from a “hungry” start-up to a successful and thriving business.
Meghan’s expertise lies at the intersection of business strategy and brand strategy. She has worked in the fields of branding and marketing for the past 15 years. Meghan collaborates with global, national and regional brands in almost every industry, from fast-casual restaurant chains to industrial manufacturers.
Meghan is a strong believer and active participant in peer learning groups. She applies similar principles to brand development, helping companies look outside their own industry and competitive landscape for innovative brand strategy models that will drive growth. Six-Point Creative is dedicated to helping high-potential companies become market leaders.
She is a passionate member and supporter of the Women Presidents’ Organization and was named to the Women Business Leaders Hall of Fame in 2015. Meghan also enjoys testing her limits as an endurance runner, and has completed ultramarathon events at the 50K and 50 mile distance.
In this Episode we Discuss:
- Deciding to strategically grow a business with intention
- The difference between being a business owner and an entrepreneur/ CEO
- What a second-stage entrepreneur is and why Meghan’s company decided that this was their target
- Why you should “work on” your strengths, not your weaknesses
- The long-distance running analogy of getting from aid station to aid station
Connect with Meghan
If any listeners want to get one of the small notebooks I referenced on your LinkedIn page, they can email me or message our social media account and just reference GRIT and we will send them one for free.