About Elin

I’m so passionate about working with entrepreneurs for a couple of reasons. First and foremost, these are my people. I grew up in an entrepreneurial family, which means that the tendency to want to be independent, calling my own shots, playing by my own rules, and creating my own luck- all of that is (quite literally) in my blood.

Entrepreneurship is what I live and breathe. When things are going well in a business that you either started or molded with your vision and hard work – well, there’s nothing that compares to that feeling. It’s fun, exciting and a giant ego boost. You feel good and you feel like you can take on the whole world. Like every other entrepreneur, I love that feeling!

But then there are those other times. When it feels like you’re doing everything in your power to make things work in your business, but you’re just stuck. I know all too well what that’s like too. I’ve been at my own rock bottom where funds had run out, resources had dried up, and I had no idea how to turn things around. I had two children, a husband and employees who were all counting on me.

Although I was working my behind off, nothing seemed to be making much of a difference. I felt like a horrible failure. How could I be in my 40’s, be a business owner and be just inches away from having my car repossessed or from bouncing the check for groceries.

I knew in my heart that my situation was ridiculous, but I also knew in my heart that there was a reason for it. Even on my very worst days I was journaling the experience because I never wanted to forget it. And ironically, going through all of that was the exact motivation I needed to figure out an answer to my biggest problem: How do I get UNSTUCK?

I began a journey of searching for that answer. I started a pod cast and began interviewing people who were smarter than me -people who I thought might hold the key. The more people I talked to, and the more notes I took, I started to see some common themes emerging.

I wrote them down, started testing them out and hired a business coach.

I talked to more and more people and started working with some fellow entrepreneurs. Eventually, I uncovered a consistent method for a Dynamic Upwards Pivot and now I love working with people who need to make their own pivot, whether that pivot is motivated by a need for more money and cash flow, or whether it’s about becoming more aligned with a purpose or passion.

Just because you’re an entrepreneur, and by your very nature are extremely independent, that doesn’t mean you have to navigate tough waters on your own. Let’s do this together, and pivot toward a more prosperous future.


You can also learn more in my book.  Ready Set Grit: Three Steps to Success in Life, Business, and the Pursuit of Happiness.

Let’s Talk!

To schedule a personal, 20 minute Discovery Call, click on the button below and you will be able to choose the best time for your maximum benefit. I am excited to find out more about how we can work together and how I can best support you. I look forward to talking soon!