EP75: Sue Phillips Explains Personal Scent, Brand and Why it Matters
When considering a personal brand most people don’t give scent much consideration but Sue Phillips explains that this is a big oversight. She explains that scent is, after sight, the most powerful of our senses, and that developing a personal scent is something that creates an intangible and memorable impression, on a whole new plane.
Sue Phillips, President & CEO Scenterprises Ltd™ has had a distinguished career in the Cosmetic and Fragrance Industry, and has held senior positions at Elizabeth Arden, Lancôme, Paris and Tiffany & Co., where as Vice President of Marketing, she developed and launched the first Women’s and Men’s Fragrances, TIFFANY and TIFFANY FOR MEN throughout USA and International Markets.
Phillips formed SCENTERPRISES ™ a global marketing & branding company in 1990 and has also developed innovative fragrances for companies such as Avon, Banana Republic home products, Bath & Body Works, Burberry, Trish McEvoy, Origins and others. Sue’s company, www.scenterprises.com, also presents Custom Perfume Seminars & Workshops and multi-sensory events for Corporate Teambuilding, Customer Appreciation Programs, Bridal Events and Perfume Parties. These are interactive, innovative, informative and creative and ‘SCENTERTAINING’; and listed as one of the BEST places to create your OWN perfume by CBS! http://preview.tinyurl.com/883ols2 Sue is the founder of THE SCENTARIUM™, NY’s newest perfumery where celebrities and Fortune 500 clients have booked creative ‘experiences’.
Take a look at some of the video testimonials: https://www.youtube.com/watch?v=ql_2I9tpW40
Celebrity Clients such as Jamie Foxx, Katie Holmes, Rapper Won-G Bruno, Zendaya, Event & Wedding planners and others have all created Custom Scents with Sue Phillips. Interestingly, 43% of her clients are men who prefer to meet with Sue Phillips for a scent consultation, rather than shopping for fragrance at Department stores. In addition, Sue is also an Expert Witness in legal matters and is retained in legal disputes for clients.
Sue is a compelling Speaker and Presenter on the magical and mysterious world of Scent at Industry Expos; major corporations such as AOL, American Express, Google, Lincoln Navigator, Wells Fargo have hired Sue and she has presented Fundraising initiatives for Alzheimer’s, and has written articles and blogs for beauty and lifestyle magazines.
Sue regularly appears on TV and is also the Adjunct Professor of Fragrance Development at LIM College – where Business meets Fashion. She is an expert in all aspects of fragrance development, sales, marketing, positioning, promotions and the exciting world of Scent in personal care, home environment and digital scent technology. Sue was nominated as a finalist in FGI Rising Star Award 2016 Beauty/Fragrance Entrepreneur, and an honoree at TJ Martell Foundation’s Women of Influence Luncheon, May 2016, and an honoree for POWER WOMEN in BUSINESS 2018 as “Innovator of the Year” Award 2018.
Twitter & IG: @scentfullysue; @scenterprises.com Facebook:https://www.facebook.com/Scenterprises; Linked in: Sue Phillips; Instagram: @scentfullysue & @scenterprises