In this podcast Jonathan David Lewis tells us that running a business and managing a brand is a lot like undergoing wilderness survival training. It’s not an easy undertaking, to be sure, but when we’re in it to win it we really need to dig in deep to find the resources that are going to lead us to success and growth. Using analogies and real-life stories of wilderness survival experiences Jonathan weaves a rich tapestry of storytelling and life lessons for the listener.
The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.
A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.
Purchase Brand vs. Wild: http://amzn.to/2q5Wdnd