In this episode marketing guru Seth Godin shares his thoughts about grit, purpose and the one thing that, in his view, truly matters. Spend a half hour listening to his words and you’ll be hipper, smarter and happier.

SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip  and Purple Cow.

In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

He founded the altMBA workshop, an intensive 30-day experience that has more than 1,000 graduates in 30 countries. Find out more at sethgodin.com

His latest book, What To Do When It’s Your Turn is now in its fifth printing. You can find it at yourturn.link